You really can negotiate things

Recently I was traveling and had to stay in a hotel. I did not get to my destination until around 2am. I did not have reservations. The first hotel wanted to charge over $100 (a Hampton Inn) and would not budge. I did not see the logic here as it was unlikely they would sell the room as it was 2am. And I was not about to pay full price considering that checkout was 11am. So, on to the next hotel! The Best Western next door quoted a similar price. Then the negotiation began. I was able to name my price. I picked $70. Guess what? I got the room for $70!