I''ve been reading Zero dollars, a little talent and thirty days, which was left as a link for me in a comment.
It's quite a fascinating read. And inspiring. I'd heard of Cafe Press before but never really considered utilizing it. I admit I was turned off my the low amount of profit you'd make if you priced items competitively. What I'd failed to realize was that the profit amount was low because there was no risk on my end. Yes, that's right I have nothing to lose by opening up a Cafe Press store. I need to get to work!